Not since the arrival of the first iPad in 2010 has Apple introduced one of the game-changing products, synonymous with the company, and according to reports, the Apple board is starting to worry.
In a new report, Fox Business Network correspondent Charlie Gasparino claimed the pressure on CEO Tim Cook is growing with Apple directors seeking the next breakthrough product, and quickly.
Gasparino claimed the board is “concerned” the speed of innovation seen during the second Steve Jobs era, which resulted in the iPod, iPhone and iPad change the tech world, has not continued under Cook.
He said: “What have they had lately? They have had the iPad, they’ve had a few other things, but they don’t have anything innovating from what came from Steve Jobs.
“And that concern is basically manifesting into pressure on Tim Cook to innovate — do something fast,” added Gasparino who said the concern hasn’t reached the point that Cook’s job is under threat.
Cook on the clock?
Cook himself has claimed new products are coming later this year, most likely at an iPhone launch event on September 10, although those launches are likely to be tweaked versions of existing products.
There is a genuine feeling that Apple long-standing lead in innovation has been eroded since the late Steve Jobs was forced to relinquish the top job due to ailing health.
Others, like Samsung, Microsoft and Google, have certainly made strong efforts to catch up, while Apple’s own innovative spirit seems somewhat stunted in the last couple of years.
Apple itself is conscious of the mutterings. During the launch of the new cylindric Mac Pro at WWDC this year, the company’s bombastic marketing chief Phil Schiller blasted: “Can’t innovate anymore, my ass!“
Does Apple still have the ability to wow us with yet another epochal product launch any time soon or is the rumoured pressure on Tim Cook to be more like Steve only going to grow?
Posted on 03 July 2013.
The reason behind this reported delay stems from the fact that Chinese manufacturer Foxconn is out as Apple’s iPad-producing partner, according to the International Business Times, noting Foxconn itself has hinted it’s not leading the new slate charge.
While Apple’s new, unnamed supplier remains unknown, the Cupertino-based company may need some extra time due to the switch.
Release date ring around the rosie
Of course, no one really knows when the follow-up iPads are due, especially as Apple itself has never claimed the tablets are in the works (though, come on, we know how its refresh cycle rolls). To that effect, we’ve heard months thrown out from the left and right.
The IBT report claims that previous predictions indicated an iPad 5 and iPad mini 2 release date in July, before iOS 7 even goes public.
Today’s report doesn’t have a updated release time frame attached to either the iPad 5 and iPad mini 2, so the launch of these two tablets could possibly have been pushed back to October do the the Apple-Foxconn rift.
iPad 5, iPad mini features
While the iPad 5 and iPad mini 2 launch dates are a big question mark at this point, there’s a better indication as to what features we’ll see from the forthcoming tablets.
Rumors have indicated that the iPad mini 2 will be refreshed with a Retina display resolution of 2,048 x 1,536 pixels.
Behind its same 7.9-inch screen the heart of the tablet is likely to be the Apple A6X processor, an upgrade over the current model’s A5 System on a Chip.
The iPad 5, meanwhile, may introduce the Apple A7 chip if the iPhone 5S doesn’t beat it to the punch in September.
Its upgrade in processor speed may be accompanied by a downgrade in weight, as the full-sized iPad for 2013 is said to be 33 percent lighter than last year’s model.
With rumors circulating that the iPhone 5S will launch in late September, it’s only a matter of time before we start hearing about the new iPads coming down the non-Foxconn factory pipe.